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 Essay regarding secret menu

ABDM 5234 Entrepreneurship Skills

KOLEJ TUNKU ABDUL RAHMAN

ABDM 5234 ENTREPRENEURSHIP SKILLS

No .

Student Name

Registration Quantity

1

Chan Chi Yee

08WBA12624

two

Lian Ye Chen

08WBA12418

3

Lim Swee Ling

08WBA10687

5

Ng Kim Toh

08WBA11482

5

First tee Yang Wei

08WBA12303

Academics Year: 2009/10

Course/Year: Advanced Diploma in operation Studies (Accounting)/ 2AAC Training Class: Group 7

Lecturer: MR. LIM CHIN HOCK

Tutor: MR. JAMES TEO

Date of Submission: 12 AUGUST 2009

COPYRIGHT 2009 ALL RIGHTS RESERVED

WORLD WIDE WEB. ALVINCHAN. NET

CHAN CHIHUAHUA YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI

ABDM 5234 Entrepreneurship Skills

Contents

Page

Exec Summary

1

Company Information

2

Franchisor Description

two to three

Objectives and Missions

4-5

Industry and Market Research

6-9

Advertising Plan

10 to 15

Management Structure

16-17

Operational Plan

18-21

Implementation Strategy

22-27

Economic Plan

28

Critical Risk Factors

29

Conclusion

30

Appendix

31-40

Bibliographies

41-42

COPYRIGHT 2009 ALL LEGAL RIGHTS RESERVED

WWW. ALVINCHAN. NET

CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI

ABDM 5234 Entrepreneurship Skills

Exec Summary

The objective of this business plan is to safeguarded a long term funding to open a Secret Menu Café operation in Perak. The a few owners in company happen to be investing Rm 30, 000 each person and total about Rm 150, 000 as a whole. The long term loan we are seeking is in the volume of Rm 300, 000, and if approved it will be amortized to a decade.

We will be building a private limited company, Infinity Private Limited Company to get the franchisee certificate from Key Recipe Cakes & Café Sdn Bhd and open up our operation shop since the first shop in Perak condition. Our café will be strategically located at Product 829, Sarana Batu Karang, Taman Agency Baru Kampar, 31900, Kampar, Perak it really is refer since " fresh town' in Kampar District. Secret Menu Café is a lifestyle strategy café cycle that features a contemporary and city setting that has more than one hundred and fifty outlets through Malaysia and Asia. It really is one of the speediest growing café chain in Asia. Our mission is to provide the best fulfillment to our highly valued customer. Secret Recipe café offers a wide choice of more than forty different type of cake and fusion meals. It is one of the best place to dine in with family and friends. As in the industry analysis report, the trend is moving toward eating out from home today. People tend to enjoy life plus more concern regarding the quality of life, thus they can be more likely to dine in more elegant and trendy café and not just have their meals for restaurant which in turn does not provide good quality food. The business we are going into is seen and practical as we give best quality food and greatest service by a reasonable price.

Despite the competition from our competition, with our promoting strategy and the brand name of Secret Formula, we are great to attain the marketplace share we all estimated. The management team was build with a few shareholders with qualification and knowledge in Accounting.

you

COPYRIGHT 2009 ALL LEGAL RIGHTS RESERVED

WWW. ALVINCHAN. NET

CHAN CHI YEE, LIAN YE CHEN, LIM SWEE LING, NG KIM TOH, TEE YANG WEI

ABDM 5234 Entrepreneurship Skills

Company Description

Infinitude, infiniteness Private Limited is formed through a partnership of 5 new graduates via Tunku Abdul Rahman College or university. We are going to get a franchisee license from Secret Recipe Cakes & Café Sdn Bhd to put together a Secret Recipe franchise lifestyle café at Unit 829, Sarana Batu Karang, Taman Bandar Baru Kampar, 31900, Kampar, Perak. The café will be a single device, medium-sized one story café serving large variety of tasty truffles and a fusion of tasty foods Company Possession

5 companions will collectively hold the organization at twenty percent shares each. Profits have to be distributed evenly among the five partners.

Franchisor's Description

Key Recipe can be described as lifestyle...

Bibliography: KAMPAR. (n. d. ). The secret of Secret Formula. Retrieved This summer 14, 2009, from

http://biz.thestar.com.my/news/story.asp?file=/2009/3/21/business/3471796&sec=busins

LENG, Farreneheit. T., & BAHRI, H. (n. deb. ). Shiny future intended for Kampar. Recovered July 25, 2009, from

http://thestar.com.my/metro/story.asp?file=/2009/6/4/north/4010985&sec=North

Retrieved July 12-15, 2009, via http://www.just-food.com/store/product.aspx?id=77601

forty one

Retrieved September 15, 2009, from http://www.adpost.com/my/homes_offices/36677/

Secret Recipe |Cyber Coffee shop, Internet Bistro, Coffee Shop, Coffee House, Bistro Cafe, Seaside

Café | Ad | 88DB Malaysia. (n. d. ). Recovered July 13, 2009, from

http://my.88db.com/my/Services/Post_Detail.page/Food_Beverage/Caf%C3%A9/?PostI

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