close

Airasia

 Airasia Composition

BDB 1303 – PRINCIPLES OF MARKETING

ASSIGNMENT a few

COMPANY CASE

AIRASIA: THE SKY'S THE LIMIT

NAMESTUDENT IDPROGRAMME

WONG CHOO YENSCM 016372DIPLOMA IN ADVERTISING STYLE

GEUAN KHIM KOOISCM 014562DIPLOMA IN ADVERTISING AND MARKETING DESIGN

SHELTER JIA YANSCM 015157DIPLOMA IN GRAPHIC DESIGN

PARTICULAR DATE: 10 OCTOBER 2012

LECTURER: MS. MAZLIZA ISMAIL

Desk of Contents

Introduction3

Inquiries for Conversation

1 ) What are the micro and macro environmental factors that contain contributed to the early success of AirAsia? 4

2 . Discuss the tiny and macro factors that would affect AirAsia's performance nowadays in this competitive environment described in case? 7

a few. By focusing on low prices, features Airasia pursued the best technique? Why or why not? being unfaithful

4. Given AirAsia's current situation with bigger competition following their business model, that which recommendations might you make to CEO Tony adamowicz Fernandes for the future of his company? 12  

Advantages

Inquiries for Debate

1 . What are the mini and macro environmental elements that have contributed to the early accomplishment of AirAsia?

Microenvironment

Mini environmental factors deals with the actors which can be close to the organization that influence its ability to serve its customers – the company, suppliers, marketing intermediaries, customer market segments, competitors and publics (Kotler and Armstrong, 2012). The corporation

AirAsia was founded in year 2001 by CEO Tony Fernandes and his three partners. Fernandes is a solid believer in leading simply by example whereby he pieces the company's quest, objectives, approaches and guidelines together with his staff on a supportive corporate tradition. Besides that, Fernandes is also a humble person when he is usually doing work alongside his team as a crew member or suitcases handler. By doing that, it enables him to get to know his ecuries better and listen to consumers' feedback. As being a CEO, he's very responsible as he gives all his staff his mobile contact number to ensure that he is accessible to them.

Marketing Intermediaries

AirAsia collaborates with partners to fulfil their very own customers' requires although they have got limit solutions. For example , a few of the travelers will be uncomfortable with making their bookings through internet, as a result AirAsia appoints the authorized travel agents to accomplish the travelers needs. One self in good who does not have credit cards, they may have an option to pay for their entry pass by money at any Cha?non Bank part in Malaysia.   Competition

In 2001, the domestic market was centered by Malaysia Airline System (MAS). Nevertheless , AirAsia's technique of low-cost air travel presents savings up to 60% compared with MAS' rates which permits them to fulfil their business tagline of " Getaway can fly” which shows to the business promise to their customers.

Publics

Press Publics:

The improvement of media insurance coverage on LCC's helped consumers to understand the no- frills concept. Besides that, the web also supplied AirAsia while using opportunity to reach more customers through on the net booking by means of their standard website.

Customers

Customers are definitely the most important actors in the company's microenvironment. AirAsia fulfils the consumer market by providing them a cheaper alternative of travelling via their airlines. They also provide convenience to customers in booking entry pass for their venturing purposes through their website, and in addition make available travel agents to assist absolutely free themes to make their bookings through cash. As well, customers are able to pay for tickets using cash at any Alliance Bank department in Malaysia.

Besides that, customers now looking at soaring as a costly choice of transport, but instead rather one of many economically justified ways of touring is to home-based and worldwide destinations.

Macroenvironment

Macroenvironment involves broader makes that impact the actors inside the microenvironment. It is just a large power that...

 MGT four twenty Role Of your Stakeholder Composition

MGT four twenty Role Of your Stakeholder Composition

Position of a Stakeholder Kristy Kobzeff MGT/420 The spring, 6 2015 Jorge Pedroza Role of your Stakeholder The role of stakeholder in implementing…...

Read
 Myspace Composition

Myspace Composition

MySpace plus the Web Randi Pittman MBA6004 – Section 6 Device 4 – Assignment you Are you in MySpace? Many people could answer this kind…...

Read